Djoeang - Make Money and Be Success - When you started to built an business, be it online or offline, marketing strategy is a necessary to make your business can survive and giving you a lot income.
It doesn't matter about your business scale make sure you have marketing strategy to achieve your goals
Why You Should considering marketing strategy ?
It's normally in business, marketing strategy are necessary, with the marketing strategy you can advertise your product, moreover with marketing strategy you can describing about what your costumers needed , then you'll get more information to develop your business
There's 12 Marketing strategy theory that will make your business Developing very rapidly
Every business has been building have theirs goal, is not about commonly goal achievement like how to take advantage or how to to survive, is more about spesific goal
What's your aim ?
Maybe you want to dominate the market or beat your competitors, these are examples of true business goals
2. Current marketing situation
Indeed Looking forward are going very well for your business, buy if we talking about marketing, we need looking currents situation
The extent to which your customers are interested in the products you offer.
3. Research your niche market
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. (Source Wikipedia)
Knowing your target market and their needs allows you to determine where you should advertise and how you should advertise.
4. Strengths and Weaknesses Analysis
Maybe you can make an surveys to Analysist your weakness or your strength
Use email or call your costumers by phone to identify your strength or weakness.
5. Start Brainstorming
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.
In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions ( source Wikipedia )
6. Delegate activities
As you move forward with your marketing plan, you'll want to assign specific roles to everyone responsible for the marketing of your business. Determine who would be the best fit for each role within your marketing plan, and define what that role's responsibilities will be ( source Quora )
7. Define your marketing goals
Like I said before, aim is not just commonly goals, what you have to do is how to expand your business, how to dominate the market or beat your competitors
Your goals will guiding you to creation of a planing.
8. Decide how you can reach your clients
How to reach your costumers or make an attachment ? The real way is know who's your Costumers and knowing what they needed from you.
9. Develop marketing strategies
After you've decided your goals and you know what's costumers need from you, the next step is built marketing strategy
10. Social Media
Social media is a platform that you can use as a potential for a marketing strategy, using social media is the right step because you don't need a lot of money to advertise your products through social media.
11. Create budget
How many budget you need to achieve your goals ?
Just writing, so you can reduced the risk of loss
12. Write your Marketing Plan
Finishing step is writing your marketing strategy,so that everything you have researched is not wasted
Most importantly is execution, maybe you'll find something different with your theory or research that you have done
But don't worry and be patient, experienced are the most amazing thing to make your business are growing